Tops of Social TV

Zombies, awards shows and fumbles, oh my!

As the modern water cooler, social media has become everyone’s favorite place to engage with one another as they watch TV. So which shows and programs generated the most buzz in the 2016-17 season?   

Read More >>

VIRTUAL REALITY;
REAL APPEAL

VR devices are proving to offer more immersive gaming experiences as well as entertainment for onlookers.

Read More >>

SMALL, BUT MIGHTY

Q1 was challenging across FMCG categories, but small manufacturers are finding ways to meet budding consumer demands and are gaining market share in the process.

Read More >>

YOUNG AND NEWS HUNGRY

News remains a hot topic across the radio airwaves, building on last year's political news cycle. And young listeners are driving much of the audience growth.

Read More >>

Perspectives

from Nielsen's leading voices

Ben Schubert, SVP, Nielsen Innovation Practice

The ALGORITHM ADVANTAGE

Given the time and effort needed to bring products to market, FMCG product development is anything but fast-moving. Algorithms can help streamline the process.

Journal of Measurement

Behind every piece of data at Nielsen, behind every insight, there’s a world of scientific methods and techniques in constant development. And we’re constantly cooperating on ground-breaking initiatives with other scientists and thought-leaders in the industry.

Reports

  • Perspectives on Retail Technology Vol 2 Issue 1 
    The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse. So what might that more robust solution look like?
  • Pockets of Growth: Latin America 
    Seventy-nine percent of consumers in Latin America are changing their spending patterns to save money. Even so, general consumers are open to buying newer products if they meet their key concerns and demands, and these attitudes are reflected in sales.
  • Unified Measurement: Defining a New Sponsorship Currency 
    For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
 

Newswire